Email marketing is one of the best plans of action that will help your business nurture leads and provide them with the information they need to convert. Emails are a great way of communicating with your audience and increasing your reach.
SEO helps you reach the peak of the Search Engine Results Pages (SERPs). This, in turn, can give added visibility to your brand and help establish you online.
Both SEO and email marketing are similar to each other in the sense that they both use content to promote your brand. Let’s see how you can use your email marketing to improve your SEO
1. Boost Your Content Through Email
Email helps you improve your content and attract more site visitors.
Content comes in many forms including videos, blogs, newsletters, social media, etc. Once you create content, you can share the link with your email followers. When you send links to your content to your followers, you earn more traffic on your site. Since they have indicated an interest in your business, they can spend more time reading your content. It may even convince them to convert!
Sending content to your email followers will bump up your content views. It will earn your content more shares and attract more people to your page. All of this will positively impact your SEO ranking and improve it.
2. Use an automated section to generate traffic
Emails give you the power to automate things. You can create an automated email section and let them work their magic. Whenever you get a new follower, they will be able to see your best posts without any manual effort from your end.
These email sections give you an automated flow of traffic that will keep growing with the size of your list. When Google notices this growth in engagement, it’ll start ranking your website higher up in the search results.
3. Improves social media engagement
When you send out an email that has social sharing buttons, it can encourage subscribers to share your content. You must, however, ensure that you include a CTA asking them to do so. This can improve the chances of them doing it.
The shares can help generate more organic social engagement and can drive traffic to your website. Additionally, higher engagement on social media can help improve your SEO. This happens because social media engagements affect rankings positively.
4. Deliver Personify Content
Email segmentation can come in very handy when it comes to delivering personified content.
When people receive customized content, they are more likely to find it relevant to them. This increases their chances of responding well to it.
In fact, about 98% of all marketers believe that personalization has some effect on improving customer relationships. To figure out what your followers want, you can send out surveys or email polls, these surveys can help you segment your email list more effectively.
Personalized content improves the relevance of your content, which in turn, improves the reach of your content and this can also earn you some natural backlinks. Such activity by your followers can increase your traffic, which can improve your search engine rankings.
5. Request For Feedback
A good way of using email marketing to improve your SEO efforts is by asking your followers for feedback.
Feedback is crucial to any business. With email marketing SEO, you can use feedback to help improve your site’s ranking.
Have you ever bought something online and you received an email asking you to document your experience? These emails are common, and visitors receive them frequently. Businesses want to know how they are doing and where they can make adjustments. 86% of consumers read customer feedback from local businesses. The more feedback your business has, the better are your chances of getting new customers.
