Today, owning a business means understanding the world of online marketing. Whether you are running a business or preparing a start-up, it’s highly recommended that you invest in the digital market. Creating a user-friendly website for your company and/or brand makes it possible to compete in the larger market. Many businesses don’t realize the whole process involves more than just building and designing a web page. They must consider SEO (search engine optimization) writing and content marketing which will help increase traffic to the website.
In order to build a strong online presence, you must consider the full range of services a professional web design company has to offer. A top-notch web design company will take care of the hassle and complications involved in building a user-friendly, high-traffic web page.
There are website builders that offer a platform for people to build their own site, however, it doesn’t offer the full range of services as a professional web design company. You would have to seek a separate platform just to get access to professionals in graphic design, SEO writing, content marketing, and networking. Don’t make the mistake of cutting corners to save money when it could end up costing you more in the long run. Here are some reasons why you should hire a professional web design company.
- A Website Ties Together Your Digital Campaign
You can market on the internet using many channels like social media, e-commerce platforms, and Apps. All these platforms allow you to reach digital consumers from all corners of the globe. Social media networks such as Facebook and Instagram boast millions of users whom you can easily market to. E-commerce sites such as Shopify and Big Commerce give you a ready-made platform on which you can launch your business. Mobile and Desktop Apps have been proven to streamline the customer’s shopping experiences as well.
However, none of these options will strengthen your online presence without an eye-catching website to tie it all together. The reasoning is simple, a website is like the starting point of any digital marketing strategy. It’s the converging point of all online marketing efforts. Without a website, your overall strategy would have no point of reference. Having a physical web address that customers find informative and user-friendly should be a priority before branching out to other channels.
- Website Builders Will Have Limited Options
Although site builders are a good place to explore and learn a thing or two about websites, they are not the best place to fully develop your company’s website. With site builders, you are limited to what the platform can support. This means images, documents, or media files you want to upload may not be feasible.
Secondly, you can’t move your site to a different platform. If you want to recreate the website using a different web builder you would have to start at the beginning. Additionally, website builders are known to have SEO and content marketing limitations. Lastly, website builders may have security shortcomings that could expose your site to hacking or viruses. All these limitations mean you could significantly increase your overall expenses.
Gain access to professionals in online graphic design, SEO, and content marketing strategy by utilizing a web design company. With their expertise, you could easily avoid the issues and limitations that were previously mentioned.
- Professionals Ensure A Stress-free, Accessible Site
Developing a website is one thing, making it work the way you want it to is another. It isn’t uncommon, for instance, to find images that don’t load properly when using certain browsers. Avoid these frustrations by hiring a staff that knows what to do.
They will know what to do when it comes to uploading images whether the pictures are in .jpeg, .docx, .doc, .img, .pdf, or other file formats. They understand the contrast in resolutions and pixels when changing the size of an image. Such details are not commonly known and without the right experts to assist you, the website could be a bit disappointing. It’s important to note, improper image and documents uploads could result in bugs in the website. This means people that visit the page may not have access to the images, media files, or other documents. In fact, it may not even load properly when they attempt to browse the website.
Reaching as many potential clients and loyal customers as possible is a top priority for many websites. In order to reach a large audience, always ensure that your site loads smoothly on all browsers. This means working out all the bugs. Websites can, from time to time, get infected with viruses or malware. It may not have started out that way, but there are many reasons why technical issues could arise. A professional web design company would make sure that there are zero technical glitches with the site. They will also perform the necessary tests to ensure that your site is working perfectly on all browsers.
- Get High-Quality Work
Another benefit of using a professional web design company is the higher quality work. These companies retain talented staff members who have developed the necessary skills to create a successful website. For example, an e-commerce website is meant to create loyal customers. The site has to be bug-free, user-friendly, and easily accessible via their smartphones, computers, or other mobile media device. This will ensure people keep coming back to the site in order to browse, shop or share your website. This is precisely what you get when you choose to work with a professional web design company.
Owing to their experience, the designers will know everything you need to make an impression on your target audience. They will be able to help you set up on-site content and show you how to navigate through the online world of marketing for your website. Even the images on your site and their placement on the site will be carefully thought out to ensure that you’re not leaving money on the table. Getting optimal performance from a website is what a web design company aims to do. You will not get that kind of high-quality work from a non-professional web designer or limited website builder.
- Benefit From Greater Creativity
In addition to delivering high-quality work, professional web design companies also have an edge over non-professionals. They can customize your websites thanks to their creativity and the skills they’ve developed throughout their academic and professional experience. For instance, beginners and amateurs may not be aware of the many features that websites can now have. Convenient payment buttons, engaging emoticons, and well-placed hyperlinks are just a few of these features.
A professional web design company knows where to place features like a shopping cart, payment buttons, social media icons and more, without compromising the website’s overall design. They also understand what it takes to increase traffic while keeping your website unique. There is a lot of creativity involved in designing a web page that will stand out and gain attention. Investing in the technical and creative expertise of a web design company will help increase online traffic to the site.
- Professionals Stay Up-To-Date On The Latest Trends
Web design trends are always changing to meet customer demand. For instance, one of the current trends most designers are going with is the flat design. This design refers to a clean and simple format absent of multiple images. A website that is too heavy on images will slow down site speed. This has been found to frustrate mobile users and could drive away potentially loyal clients.
Another trend that has become quite popular is expressive typography to create a unique website. This type of design adds customized font size and color to everything. Each one is selected to create a distinctive theme. Additional trends include animated logos for scrolling icons. These are scroll-triggered animations that disappear and reappear whenever you adjust the position of the cursor.
- Saves Time
Using a professional web design company will save you time in several ways. First, professional designers can complete the job more efficiently. They understand the intricacies of creating a strong online presence. In most cases, you’ll have your website completed in a timely manner with everything ready to go. Most amateur developers need weeks just to come up with a framework for the site.
Secondly, a web design company will save you time by keeping maintenance needs to a minimum. Since the site is thoroughly tested before being published, you can rest assured that it won’t crash, have technical issues or major downtimes. Website failure can cause you to lose online sales and traffic, create bad first impressions, and potentially drop good customers. This is especially important for e-commerce websites that rely on great shopping experiences to improve their sales.
- Faster Load Times
You’ve probably heard this a million times and for a good reason. Website load time is critical to the success of your online business presence. According to HubSpot, load times play a major factor in driving online traffic to your website. Here are some statistics that show just how crucial it is to have a site that loads within microseconds.
47% of internet users expect a website to load within two seconds,
64% of mobile users expect a site to load in four seconds,
A one-second delay in load times leads to an 11% loss in page views,
A one-second delay in load speeds leads to a 7% reduction in conversions, and
If your site makes $100,000 daily, improving your load times by just 1% can improve your sales by $7,000 daily.
These are only some of the figures that HubSpot has been studying when it comes to successful and popular websites. Poorly designed websites are usually the primary cause of slow load times.
