Before the era of social media and before corporations realized they could utilize the free internet to improve their client base, marketing was done through traditional news sources; newspapers, the radio, and tv stations.
With the introduction of the free internet and platforms like Facebook, LinkedIn, Google, Instagram and many more offering online advertising services at affordable rates, digital marketing has since become the number one marketing strategy businesses have adopted.
What is Digital Marketing and Who is a Digital Marketer?
Digital marketing can be defined as a form of marketing that uses the limitless reach the internet and social media offer with the aid of digital technologies such as computers and smartphones to promote brands’ products and the services they offer. As the number of digital marketing tools and their services increases, the demand for digital marketers increases.
A digital marketer is a person who has mastered the use of digital marketing tools to help develop marketing strategies that are then used to build and promote brand awareness and increase the clientele of the brand. Like all career paths, a digital marketer can progress from being a novice or entry-level digital marketer to a full-stack digital marketer.
The difference between both is simply the level of experience they have both attained. While an entry-level digital marketer, as the name implies, is someone with little to no experience in the field, a full-stack marketer is one who has a vast understanding of the various aspects required in digital marketing such as SEOs, social media marketing, UI/UX, email marketing, content creation and so much more.
Social Media Marketing
As technology advances rapidly, so does the ease of becoming a full-stack digital marketer, but to become one, you must first have an in-depth understanding of the foundational aspect of digital marketing; social media marketing, or as it is referred by many, social network advertising with the aid of social network sites (SNS).
SNS utilizes users’ data to advertise products relating to their interactions, using various analyses to reach their desired target markets, which can help increase sales rapidly. Various SNS platforms are used in digital marketing, but the most commonly used are Facebook and Google. Due to their user-friendly interfaces and a large number of users, they both have, both platforms have become extremely popular among digital marketers of all experiences.
Importance of Digital Marketing
While traditional marketing methods will probably never go out of use, digital marketing has a lot of undeniable benefits. With the aid of SNS, digital marketing gives businesses access to a global marketplace while largely expanding their potential client base. It is also cost-effective and extremely affordable.
SNS also gives digital marketers access to analytical insights, which gives them accurate information of the number of interactions they gained from previously run ads. These insights are important as digital markets need them to formulate strategies that could help improve the brand’s business. They also help strengthen the relationship between brands and their clients as they offer direct access between both parties, improving communication and ensuring brand loyalty.
While there are so many advantages to digital marketing, there are also some disadvantages. The foremost one is its dependability on technology; digital marketers will not fully perform their duties without access to good technology and stable internet services.
Due to the important role digital marketing plays in the advertising world in the past decade, the demand for digital marketers has tremendously increased. Regardless of how saturated this career path may seem, as long as new businesses keep opening and already existing brands keep growing, there will always be a need for digital marketers.
