A content marketing strategy is a vital component of any business’s success. It’s a plan to attract new customers and keep existing ones engaged with your brand, which can be achieved through publishing well-written articles, blog posts, videos, and more. A successful content marketing strategy starts with identifying key topics that are relevant to your audience and creating an editorial calendar for them. You then need to optimize each piece of content by including keywords related to those topics, building quality backlinks, and sharing it with the right people on social media channels like Facebook or Twitter—among other things
Identify content topics
- Research your audience.
- Identify the keywords they use.
- Use tools like Google Trends, Google Keyword Planner, and SEMrush to find trending topics (don’t forget to look at blog content as well).
Create a Content Calendar
- Start by planning your content calendar for the next 12 months.
- Create a spreadsheet to list your topics and dates.
- Plan content for each month, week, and day of the week (including holidays and special events). Consider seasonal topics like winter holidays, spring cleaning tips, and summer safety issues when making these plans.
Identify Keyword Phrases
Identifying keyword phrases is an essential part of content marketing. Keywords can help you understand what people are searching for online, and they can also guide you in creating relevant content that will resonate with your audience. If a person searches Google for “blue jeans,” they’re probably looking to buy some blue jeans. What if they were searching instead for the “best brand of jeans?” This tells us that the searcher has already made up their mind on the type of jeans they want to purchase–they just need some guidance on which brand they should go with.
If we had a marketing team working on this campaign, one member would be responsible for researching keywords related to our products or services as well as potential competitors like them (e.g., “best brands of blue jeans”). Once those particular phrases have been identified, another member might take those same keywords and create landing pages around them (e..g., “Our Brand”) where shoppers could easily navigate through our product line before making a purchase decision.
Optimize Your Content
You can optimize your content in several ways:
- Make sure that the title tag, meta description, and other metadata are keyword-rich. The title tag and meta description are what people see first when they search for a topic or product online. The title should be short, but also include one or two of your best keywords to help it rank for relevant searches. In addition, all descriptions should be optimized with relevant keywords as well.
- Include keywords in the body of the text so that Google knows how to categorize your article (i.e., what kind of information is covered). It’s important not only that you include these words within paragraphs of text, but also use them as headers and subheads throughout the piece so that Google can better understand what topics you cover within each section of information – this will help give readers access to exactly what they need when reading through certain sections! For example: “We’re going over some basic SEO tips today because we know everyone could use some more knowledge on how their website content performs online!” If someone searched “how do I optimize my content?” then this would show up at the top because it contains those two words together with another one near its beginning – great job!
Build Quality Backlinks
Backlinks are the most important aspect of content marketing. Backlinks are links that point back to your website from other websites. These links can come from high-quality blogs, websites, and other sources of authority. The idea behind building backlinks is simple: you want to build as many quality backlinks as possible. The more quality backlinks you have, the better your website will rank on search engines like Google or Bing.
Building good quality backlinks is not easy because it takes time and effort but if done right, it can be an effective way of getting traffic to your site and increasing revenue through increased sales conversions.
First things first though – where should you start looking for these quality sources?
Takeaway:
You’re probably thinking, “Well, duh. I knew that.” But when you’re in the thick of it, it can be hard to see content marketing as a process. It requires time and effort—and those two things aren’t always easy to come by when you have a business to run and deadlines to meet.
But if you take the time to map out your content strategy before diving in headfirst (or even just thinking about what your strategy should be), you’ll find that it will make things much easier for yourself down the road.
Conclusion
I hope you find this information helpful to your content marketing efforts. If you have any questions or would like to discuss this further, please contact me at the number below.
